rbb
Technical development and programming of an end customer-oriented (B2C) online shop based on Shopware. Implementation of a shop-in-shop system and interface management.
About rbb
Whether with Tatort, Polizeiruf 110, the political magazine Kontraste or Sandmann - the Berlin-Brandenburg state broadcaster (RBB) is a permanent fixture in the public service media landscape thanks to its diversity and range of different productions for television and radio. In successful co-operation with the RBB subsidiary rbb media GmbH, ACID21 implemented a B2C shopware online shop that digitally reflects this diversity.
Initial situation
rbb media GmbH was faced with the challenge of combining a large number of different brand shops under one roof while still providing users with a consistent shopping experience. After a requirements workshop with ACID21, the decision was made in favour of a flexible and scalable shop-in-shop system based on Shopware 5, which impresses with its high level of customisation and design freedom. Thanks to ACID21's 360° e-commerce approach, the features of Shopware could be supplemented by customised developments that give the online shop that little bit extra. These include a dynamic search mask for gift selection or a customised framing integration of EVENTIM in the RBB design. Even after the successful go-live in Q4 of 2018, ACID21 continues to support rbb media GmbH as a full-service provider in a trusting partnership to this day.
The project at a glance
- Technical development and programming of an end-customer orientated (B2C) online shop based on Shopware 5.
- Implementation of a shop-in-shop system to map the brand landscape of rbb media GmbH.
- Interface management for the smooth connection of the XENTRAL ERP system and payment providers, including the Klarna one-page checkout.
- Programming customised solutions to increase conversion rates, such as the gift finder.
- Customised integration of the EVENTIM booking system to increase ticket sales.
What were the challenges?
Shopware 5 shop-in-shop system
With the Shopware 5 shop-in-shop system, we have developed an elegant platform to efficiently present rbb media GmbH's wide range of brands. By implementing this system, 18 independent brand shops are united under one roof. This structure not only enables a clear and consistent presentation of the various brands, but also ensures user-friendly navigation through the diverse range of products. The clear separation of the brands, coupled with a standardised user interface, offers added value to both customers and the brands themselves. The uncluttered design and the structured arrangement of the individual shops contribute to a positive user experience and reflect the professionalism of rbb media GmbH.
Gift finder for more individuality
By implementing the gift finder, we are focussing on individuality and customer orientation in the rbb shop. This innovative feature helps visitors discover the perfect gift for every age group and occasion. The user-friendly gift search screen transforms ordinary visitors into satisfied customers by offering a personalised shopping experience to make shopping as pleasant and uncomplicated as possible. With just a few clicks, customers navigate through a variety of gift options to effortlessly find the ideal present for their loved ones.
