Nivona
Product website incl. B2B online store based on Shopware 6
Client
Nivona
Industry
Coffee
Solution
Consulting workshops, redesign and conversion optimization, rebrush of the web style guide, revision of the existing shopware backend
About Nivona
NIVONA positions itself as a likeable brand in the specialist trade, offering fully automatic coffee machines that enrich the enjoyment of coffee at home through close cooperation with coffee experts and the unique Aroma Balance System. With over 15 years of experience and the trust of more than 2500 retailers, NIVONA focuses on high-quality products that are easy and intuitive to use and clean. This particular business model emphasizes customer proximity and quality, making NIVONA an established alternative in the industry.
Initial situation
We faced several challenges when taking over the existing Shopware store. The connection to the ERP system, the implementation of the B2B customer login with individual rights and roles and the functionality of the dealer finder were particularly problematic. The front end was also not optimal - the responsive design was faulty and the integration of the Nivona corporate design was not implemented coherently. Together with the customer, we systematically recorded and prioritized all tasks in Jira and evaluated them according to cost-benefit. While the backend adjustments were being implemented, we reworked the frontend in a parallel rebrush process to improve both the user-friendliness and the visual design.
The project at a glance
What we have done
- Consulting workshops to analyze the status quo and develop recommendations for action in the areas of UI/UX, conversion optimization and IT technology.
- Re-design and conversion optimization for a more emotional shopping experience and contemporary UI/UX.
- Rebrush of the web style guide in line with the existing corporate design and brand values.
- Implementation of the redesign in the Shopware frontend incl. responsive optimizations.
- Revision of the existing Shopware backend to map the target process including optimization of ERP integration.
What were the challenges?
B2B store with country-specific adaptations
We carried out a comprehensive optimization of the product website for NIVONA, including the integration of a B2B online store based on Shopware 6. Of particular note is the B2B store with country-specific adaptations, which offers customized shopping experiences for business customers worldwide. These customizations make it possible to tailor products and content precisely to the needs and requirements of different countries and markets. By using state-of-the-art UI/UX designs and conversion optimization techniques, the store creates an emotionally appealing and efficient shopping experience.
Multi-language and country versions
Essential for internationalization was the implementation of multi-language and country versions that ensure global accessibility and user-friendliness. This feature allows users from different regions to experience the content in their own language and with country-specific information. Localization significantly improves the user experience and helps NIVONA to be more present and engaging in international markets, which drives brand loyalty and sales.
Dealer finder
Another highlight is the dealer finder. This function enables customers to quickly and easily find local dealers and sales partners of NIVONA fully automatic coffee machines in their area. Thanks to its intuitive operation and geographical customization, the Dealer Finder increases customer satisfaction and promotes local retail. It simplifies the purchasing process, supports the brand presence in retail stores and strengthens the relationship between customers and local stores.
