Paulmann
Online product configurator
for luminaire systems
Product configurator
Client
Paulmann
Industry
Luminaire systems
Solution
configurators
Digital strategy, conception & wireframing, e-commerce design (UI/UX), software development, system integration & interfaces
The project at a glance
About Paulmann
Paulmann Licht is one of the leading manufacturers in the lighting industry with a full range of over 2,500 luminaires and light sources. Paulmann Licht is a family-owned company with headquarters in Springe, Lower Saxony, and a presence and activities in around 40 countries. The motto is: Paulmann makes good light for its customers, in all rooms. Lamps and luminaires from Paulmann fulfil this claim. With a total of over 2,500 products and lighting systems, Paulmann helps its customers to realise their individual lighting ideas by providing inspiration, advice and easy-to-understand installation instructions.
What were the challenges?
Online configurator for a modular luminaire/rail system
The URail configurator impresses with its user-friendliness, seamlessly linking the individual planning and realisation of lighting concepts. Once configurations have been finalised, they can be saved, reloaded at a later date and edited as required. In addition, thanks to a special configuration ID, the Paulmann hotline is available to provide customers with active support during planning. Another advantage: the parts list of the well-designed URail system can be easily transferred to the shopping basket of the Shopware 6 shop and purchased with just one click. In addition, there are multilingual and country-specific versions, each of which presents a country-specific range of items and corresponding prices, thus appealing to a broad and international target group.
Increase in the conversion rate
The URail configurator has achieved very good results so far: both the conversion rate has increased and the shopping basket value has been raised by the configurator. This is largely due to the high level of customer satisfaction, which was made possible by the option of customising different products and, above all, the "online consultation" for customers. They were thus able to design their lighting systems according to their precise ideas and needs, creating a personalised shopping experience.
More success stories
Contact us