Paulmann

Development of an online configurator for a modular lighting/rail system including digital strategy, conception & wireframing, e-commerce design (UI/UX) and software development.

Client

Paulmann

Industry

Luminaire systems

Solution

configurators

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About Paulmann

Paulmann Licht is one of the leading manufacturers in the lighting industry with a full range of over 2,500 luminaires and light sources. Paulmann Licht is a family-owned company with headquarters in Springe, Lower Saxony, and a presence and activities in around 40 countries. The motto is: Paulmann makes good light for its customers, in all rooms. Lamps and luminaires from Paulmann fulfil this claim. With a total of over 2,500 products and lighting systems, Paulmann helps its customers to realise their individual lighting ideas by providing inspiration, advice and easy-to-understand installation instructions.

The project at a glance

URail is a track-based luminaire system with an infinite number of possible combinations. However, the diverse selection also harbours its challenges. Because, as we all know, those who have the choice are also spoilt for choice. The enormous variety can quickly change from inspiring to overwhelming when faced with the task of designing exactly the right and appealing lighting solutions for a specific room. This is precisely where we at ACID21 came in and developed the URail Configurator. The URail Configurator provides support by taking over the advisory function and assisting users in an intuitive and visual way to actually select suitable track elements, (dimmer) switches and luminaires, including light sources. The aim was to offer a system that is not only functionally impressive, but can also be seamlessly integrated into the respective room situation.

What were the challenges?

Online configurator for a modular luminaire/rail system

The URail configurator impresses with its user-friendliness, seamlessly linking the individual planning and realisation of lighting concepts. Once configurations have been finalised, they can be saved, reloaded at a later date and edited as required. In addition, thanks to a special configuration ID, the Paulmann hotline is available to provide customers with active support during planning. Another advantage: the parts list of the well-designed URail system can be easily transferred to the shopping basket of the Shopware 6 shop and purchased with just one click. In addition, there are multilingual and country-specific versions, each of which presents a country-specific range of items and corresponding prices, thus appealing to a broad and international target group.

Increase in the conversion rate

The URail configurator has achieved very good results so far: both the conversion rate has increased and the shopping basket value has been raised by the configurator. This is largely due to the high level of customer satisfaction, which was made possible by the option of customising different products and, above all, the "online consultation" for customers. They were thus able to design their lighting systems according to their precise ideas and needs, creating a personalised shopping experience.