MyHood
Automotive social commerce platform
App and community platform for car enthusiasts
Client
Myhood
Industry
Community platform
Solution
Customised software & apps
UI/UX design, app development, community building, TecDoc integration, social media and influencer marketing
The project at a glance
- Conception, design and development of a community platform for car enthusiasts
- App programming for a smooth mobile user experience
- Integration of the automotive database TecDoc, the standard of the automotive industry
- App features: messaging, member card, car profiles, user profiles, forum, projects, video pages and much more
- User growth: influencer marketing campaigns with automotive content creators
- Social media advertising on Facebook and Instagram
About MyHood
MyHood is a digital platform and app for car enthusiasts. Users can showcase their cars and modifications, follow other people's projects and network with like-minded people. It serves as a platform for exchanging ideas, organising meetings and participating in car events. MyHood connects the car enthusiast community, promotes the exchange of knowledge and enables users to become "influencers" in their own car world.
Starting situation
ACID21 developed the project and the product together with MyHood right from the start. The collaboration with MyHood began with iterative sprints in the design and wireframing phase through to the definition of target levels and action planning. In the subsequent implementation phase, the front end, back end and interfaces were developed in parallel to ideally meet MyHood's needs.
What were the challenges?
Social Media Features
The MyHood app offers a wealth of social media features designed to encourage communication and build a strong community. It also aggregates automotive content, creating a unique platform that is all about the car. Whether you want to showcase your car, follow the projects of others or interact with other car enthusiasts, MyHood offers the right tools and content. The combination of social media features and specialised automotive content creates a unique world for car enthusiasts.
Using TecDoc data to promote the sale of products
MyHood functions as a platform that helps to generate and utilise online reach to gain valuable customer insights. It utilises TecDoc data to create a unique digital automotive environment for private and professional mechanics. In addition, MyHood promotes sales by recommending suitable products, including direct leadout and technical assistance. Thus, the app not only serves to connect car enthusiasts, but is also a valuable resource for mechanics and car dealers. It provides technical information (RMI information) and thus supports the entire process from the selection to the purchase of car parts.
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