Globus Baumarkt
Relaunch of the Globus Baumarkt online shop incl. workshops, strategy and conversion consulting, migration from Shopware 5 to 6 as well as frontend and backend development.
About Globus Baumarkt
Globus Fachmärkte currently operates a total of 91 Globus hardware stores in Germany and Luxembourg. With around 9,400 employees and a turnover of 2 billion euros, they are among the leading hardware stores in Germany. They score highly in consumer surveys for customer satisfaction and offer over 60,000 articles for DIY enthusiasts and craftsmen.
Initial situation
ACID21's task was to relaunch Globus Baumarkt's online shop at https://www.globus-baumarkt.de/ and migrate the shop system from Shopware 5 to the newer Shopware 6 version. The initial phase of the project included a comprehensive analysis and workshops to determine the optimal approach. A key aspect of the project was the development of a strategy to optimise the conversion rate and the customer experience on the platform. The project required close collaboration between ACID21, the client and other teams. ACID21's expertise in Shopware, especially in the conception and design, was particularly valued.
The project at a glance
What were the challenges?
Mixed shopping cart
One of the biggest tasks and therefore a focal point was the integration of the mixed shopping basket. This complex functionality enables customers to place and pay for both products selected online and items purchased in-store in one shopping basket. This seamless integration of online and offline shopping goes beyond the standard and can be seen as a kind of supreme discipline. To implement this sophisticated technology, the highest Shopware licence is required, which offers flexibility and performance for implementation.
Product availability depending on the store selection
A central point of this relaunch project was to ensure that the availability of products and articles is displayed depending on the store selection. This allows customers to view specific product offers and availability based on their chosen shop. In other words, customers can now select the shop where they want to shop and the online shop will adjust the range and availability of products accordingly. This feature was developed to strengthen the connection between the physical shops and the digital marketplace, a symbiosis that is becoming increasingly important to improve the customer experience while increasing operational efficiency.
