Löwenstein
Relaunch and migration of the Löwenstein online store from Magento 1 to Shopware 6 and development and implementation of a digital online marketing strategy.
Client
Löwenstein
Industry
Health
Solution
E-Commerce
Digital strategy, conception & wireframing, e-commerce design (UI/UX), software development, online marketing, campaign planning
About Löwenstein
Löwenstein Medical has been developing and selling medical technology with a special focus on ventilation for more than 35 years. The company has set itself the task of saving, preserving and facilitating lives - a mission that still drives the company today. As a family-owned company, Löwenstein Medical stands for quality “made in Germany” and a strong commitment to the well-being of people. Whether in hospital or at home, in diagnosis or therapy - Löwenstein Medical is a reliable partner with comprehensive expertise in ventilation and respiratory therapy. The focus is always on people and their health. Translated with DeepL.com (free version)
Initial situation
Löwenstein Medical operated an outdated Magento store with insufficient mobile optimization and an unappealing design and layout. The clear goal was to relaunch the online store. Through an optimized offer and argumentation process, which consisted of interesting whitepapers and the calculation of important KPIs, for example, we were able to win Löwenstein Medical over to a future-proof and user-friendly store solution.
The project at a glance
What did we do
- Lean relaunch, shop migration from Magento 1 to Shopware 6
- Successful connection of an individual merchandise management system of the customer
- Design adaptation to the customer's corporate design
- Focus on a uniform design system and reusable modules
- Usability optimization and improvement of the user journey
- Strategic consulting and implementation of SEO measures
- The support of additional online marketing channels such as Google Ads, Meta Ads and email marketing are planned
Targeted online marketing strategy for sustainable success
We have developed a comprehensive SEO strategy for Löwenstein Medical, which is currently being implemented. Our aim is to sustainably increase the visibility of the online store and generate targeted traffic. We are also planning the strategic use of various online marketing channels, including Google Ads and Meta Ads, to further increase our reach. We are also working on a solution for email marketing and automation in order to optimally bundle the various entry points of customers around Löwenstein and enable a seamless customer approach. The result is a holistic marketing strategy that ensures greater efficiency and success in digital sales in the long term.
What were the challenges?
Migration from Magento 1 to Shopware 6
We implemented the migration from Magento 1 to Shopware 6 for Löwenstein Medical in order to provide a powerful and future-proof e-commerce solution. We used a standard theme that was specifically adapted to the customer's corporate design. The focus was on a lean and efficient relaunch, during which we ensured a seamless changeover without major interruptions. Thanks to the modern Shopware 6 platform, Löwenstein Medical now benefits from improved performance, intuitive user guidance and a design that blends harmoniously into the existing brand image.
Better user experience and performance
To improve the usability and conversion rate in Löwenstein Medical's online store, we integrated a cross-selling logic that shows customers related product recommendations under “Matching accessories”. Reviews were also integrated to increase trust and make the purchase decision easier. For optimal performance, we also carried out a pagespeed optimization, which significantly improved the store's loading times. In addition, our hosting and service level agreement ensures a stable, reliable and secure store environment that runs smoothly at all times.
