Whitepaper: More efficiency in e-commerce projects

How to avoid time and cost traps

In this guide, we would like to pool our expertise from over 25 years of agency experience and more than a hundred e-commerce projects and show you where the biggest time and cost traps lurk in e-commerce projects and how to recognize and avoid them at an early stage. So that your next e-commerce project is a success.

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What you will take with you

01
Planning and strategy for a successful e-commerce (re)launch

A well-prepared (re)launch starts with a well-thought-out strategy that is tailored to the specific needs of your company and target group. This guide will show you how to ask the right questions and take the decisive measures to future-proof your e-commerce platform and ensure sustainable success. Find out when it's a good time for a relaunch and what you need to consider, whether a change of agency might make sense and what you need to bear in mind.

02
Technical and design implementation for an optimal user experience

The technical foundation and design are the key to a positive user experience and the efficiency of your store. Find out which technical and design aspects are essential to create an appealing, functional and per- formant online store that impresses both mobile and desktop users and is also optimized for search engines.

03
Continuous success measurement and optimization after the launch

A successful e-commerce store is constantly evolving. This guide explains how you can define and use the most important key performance indicators (KPIs) to monitor performance and make targeted optimizations. This will ensure your long-term success and keep you competitive in a dynamic market.

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e-commerce (re)launch

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Our process

  1. Initial meeting (15-30 min.)
  2. Follow-up meeting to coordinate requirements (2 hours)
  3. Recommend system architecture & ideal tech stack (1-2 days)
  4. Offer & project plan (2-3 days)
Book initial consultation

  1. Problem & product definition
  2. Market & peer research
  3. Ideation & design thinking
  4. User research
  5. Business model canvas
  6. Feature hypothesis mapping
  7. First tech assessment

  1. Product Mapping
  2. Customer Journeys & Flows
  3. Interaction design
  4. (Rapid) Prototyping
  5. User research & testing
  6. Qualitative & quantitative validation
  7. Landing page tests
  8. Business validation

  1. Technical architecture
  2. Tech stack & tooling selection
  3. Backlog estimation
  4. Product security design
  5. Deployment & testing plan
  6. License management
  7. DevOps strategy

  1. Agile development
  2. SCRUM management
  3. Environments set-up
  4. Manual & automated testing
  5. Analytics & BI implementation
  6. Technical documentation

  1. Server Monitoring & SLA
  2. Performance Optimization
  3. Feature Enhancements
  4. Conversion Tracking & Optimization
  5. Growth Hacking (SEO, SEA, & Social)
Initial time and effort estimate
Understand & Explore
Design & Validate
Tech Scoping
Build & Launch
Maintain & Scale
Initial time and effort estimate
Understand & Explore
Design & Validate
Tech Scoping
Build & Launch
Maintain & Scale

01 Initial time and effort estimate

  1. Initial meeting (15-30 min.)
  2. Follow-up meeting to coordinate requirements (2 hours)
  3. Recommend system architecture & ideal tech stack (1-2 days)
  4. Offer & project plan (2-3 days)
Book initial consultation

02 Understand & Explore

  1. Problem & product definition
  2. Market & peer research
  3. Ideation & design thinking
  4. User research
  5. Business model canvas
  6. Feature hypothesis mapping
  7. First tech assessment

03 Design & Validate

  1. Product Mapping
  2. Customer Journeys & Flows
  3. Interaction design
  4. (Rapid) Prototyping
  5. User research & testing
  6. Qualitative & quantitative validation
  7. Landing page tests
  8. Business validation

04 Tech Scoping

  1. Technical architecture
  2. Tech stack & tooling selection
  3. Backlog estimation
  4. Product security design
  5. Deployment & testing plan
  6. License management
  7. DevOps strategy

05 Build & Launch

  1. Agile development
  2. SCRUM management
  3. Environments set-up
  4. Manual & automated testing
  5. Analytics & BI implementation
  6. Technical documentation

06 Maintain & Scale

  1. Server Monitoring & SLA
  2. Performance Optimization
  3. Feature Enhancements
  4. Conversion Tracking & Optimization
  5. Growth Hacking (SEO, SEA, & Social)

Let's realize your idea together!

Your Message

By submitting the form, I accept the data protection regulations. My data will not be passed on to third parties.