Webshop & Website Relaunch Checklist

A store relaunch is necessary if your current online store no longer meets your customers' expectations or cannot keep up with the latest technologies and trends. Common reasons for a relaunch are an outdated design, poor user guidance, slow loading times or the inability to handle an increasing number of products or customers. A relaunch offers the opportunity to bring your store up to date technically and strategically, increase conversion and improve the customer experience.

When relaunching an online store, you should consider technical, content-related, legal and strategic aspects. These include a clear definition of objectives, the selection of a suitable store system, the transfer or optimization of content, SEO-relevant measures (e.g. redirects, meta data, URL structures), data protection requirements and careful project planning. Our checklist will help you to keep an eye on all relevant points.

A successful store relaunch encompasses various aspects: Design and user experience (UX), technical updates (e.g. CMS or store software), adaptation of functionalities (e.g. payment methods, interfaces to merchandise management systems), search engine optimization (SEO) and the integration of new marketing strategies. Preparing for a relaunch also requires a detailed analysis of your target group, defining your goals and structuring the requirements - our checklist is the ideal place to start.

The duration of a relaunch project depends on various factors, including the complexity of the store, the number of functions to be integrated and the size of the team. As a rule, small to medium-sized stores can be relaunched in 3 to 6 months. Larger companies or groups often require more time, as the requirements are more extensive and several departments are involved. However, with structured preparation and our checklist, you have a sound basis for realistically estimating the time frame.

The costs for a store relaunch vary depending on the scope and complexity of the project. Factors such as design, programming, integration of new functions, training and testing all play a role. A relaunch can cost between a few thousand and several hundred thousand euros. The good news is that by planning precisely and defining your requirements using our checklist, you can avoid unnecessary costs and rework and obtain quotes with realistic budget targets.

A successful relaunch begins with thorough preparation. Planning includes taking stock, defining specific goals and requirements, selecting external partners or service providers and realistically estimating the time frame and budget. A structured checklist like ours ensures that you consider all the important topics step by step - and don't forget anything.

If your current store has technical limitations, no longer meets the requirements of your customers or your company has grown, a relaunch can make sense. Planned rebrandings, new markets, changes in user behavior or strategic realignments are also good reasons for a relaunch. Our checklist will help you to make an informed decision and start well prepared. For medium-sized companies and corporations in particular, a relaunch is an investment in the future - and should therefore be prepared with a clear strategy, structured planning and realistic cost estimates. Our store relaunch checklist will help you to take this path in a well-founded and efficient manner.

Our checklist serves as the perfect basis for communication with agencies and external service providers. It enables you to clearly define your requirements and approach the project in a structured manner from the outset. Based on the checklist, agencies can create customized offers that are precisely tailored to your needs. This way, you avoid misunderstandings and ensure that everyone involved is on the same page.

The checklist was specially developed for e-commerce decision-makers in medium-sized companies and corporations. It is ideal for project managers in the areas of marketing, IT, e-commerce and management who want to prepare a store project in a structured manner and implement it safely - whether with internal resources or with external agencies.

A common mistake in store relaunches is that important requirements are considered too late or not at all. These include not only technical details such as loading speed and mobile optimization, but also the user experience and compliance with SEO best practices. An inadequate test phase or the lack of a clear project plan also often lead to problems. Our store relaunch checklist will help you avoid these and other typical mistakes right from the start.

SEO (search engine optimization) is an essential part of any successful store relaunch. During a relaunch, it is essential to ensure that existing rankings and traffic are not lost. This includes the correct implementation of 301 redirects, checking the page structure and optimizing the loading speed. Our checklist contains all the important SEO aspects that you should take into account during planning and implementation.